How to use Social Networks as an effective and free marketing tool

  • Posted on: 12 February 2015
  • By: Sander

"I need more sales. I need more donations to my organization. I need more people to know who I am or what I'm doing. I can't afford to pay someone to do this so I guess I have to do it myself."

Many of us, including myself, are in this position. It took time to figure all this out, but there are no super-secrets here. I'm putting all the most important components together in an easy to digest format. This way you don't have to struggle through it like I did.

I am writing this primarily to help some not-for-profit organizations I work with. However I will keep the terminology and techniques general enough that anyone can benefit from them.

I'll start with a chart, after which I'll explain each of the elements and how to take advantage of them.

Marketing Chart

Sunrise at Surangkot, Nepal

  • Posted on: 30 March 2014
  • By: Sander

Surangkot sunrise above Pokhara, Nepal

The mythical Surangkot sunrise with views of Pokhara and the Himalayas (specifically Annapurna 2 and Fishtail).

At 5am I got up and met with my new friends Bobby and Gohar. We went to the top of Surangkot, bought a pot of coffee and shivered there with some strangers to await the sunrise. It had been raining for several days and was still overcast so we were a bit concerned, but as the sun rose the clouds rose with it revealing the sun over Pokhara as well as the Himalayas to our left. The moon was still visible above the third view, completing the circle. It was nothing short of magic. 

Himalayas at Sunrise from Surangkot, Pokhara, Nepal


Click here or on any of the images for a gallery showing the whole sunrise minute by minute, and while you're there go ahead and Like my facebook page to get more updates.


A year and a half after the earthquake in Haiti... Where's Waldo?

  • Posted on: 19 July 2011
  • By: Sander

 A year and a half after the earthquake in Haiti the tent cities are everywhere. The Cholera epidemic is worse than last year, and there is little construction to be seen. There are expensive white Range Rovers and Land Cruisers driving everywhere with the logos of every aid organization imaginable driving around at $5.00/gallon but what are they doing?