Our Organization, 1 Big Boost, is a global organization with first hand experience in Nepal as well as in Haiti after the earthquake there. We are not trained first responders but rather what I call second responders. After the first responders have done their super important job of finding and rescuing survivors as well as taking care of the dead, we go in and help them with their next immediate needs.
"I need more sales. I need more donations to my organization. I need more people to know who I am or what I'm doing. I can't afford to pay someone to do this so I guess I have to do it myself."
Many of us, including myself, are in this position. It took time to figure all this out, but there are no super-secrets here. I'm putting all the most important components together in an easy to digest format. This way you don't have to struggle through it like I did.
I am writing this primarily to help some not-for-profit organizations I work with. However I will keep the terminology and techniques general enough that anyone can benefit from them.
I'll start with a chart, after which I'll explain each of the elements and how to take advantage of them.
The mythical Surangkot sunrise with views of Pokhara and the Himalayas (specifically Annapurna 2 and Fishtail).
At 5am I got up and met with my new friends Bobby and Gohar. We went to the top of Surangkot, bought a pot of coffee and shivered there with some strangers to await the sunrise. It had been raining for several days and was still overcast so we were a bit concerned, but as the sun rose the clouds rose with it revealing the sun over Pokhara as well as the Himalayas to our left. The moon was still visible above the third view, completing the circle. It was nothing short of magic.